We’ve been hearing your requests for new ways to generate revenue in AdSense, and new ways to maintain control over the ads that appear on your sites. With that in mind, we’re pleased to announce plans to give you the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. You may remember that we began to accept display ads served from qualified third-party vendors over a year ago, which helped increase the number of display ads competing on AdSense publisher sites.
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Getting the most revenue from every impression through AdSense