Category Archives: MOBILE SEARCH

Attracting new brand advertisers to your site

We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future.
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Join us for two live webinars this week

This week, we'll be hosting two live webinars to help you discover how you can make the most of your AdSense account with a detailed understanding of DFP Small Business and AdSense for search. The DFP Small Business (formerly Google Ad Manager) webinar will take place on Tuesday, March 2nd.
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Better site traffic data and new name for Google Ad Planner

Already, tens of thousands of AdSense publishers have used Google Ad Planner to share information about their website with advertisers. We are continuing to invest in the product in order to provide the deepest, most accurate data possible. To that end, we have improved how we calculate site traffic by over 10%, upgraded the way we publish opt-in Google Analytics data from publishers, and renamed the product to DoubleClick Ad Planner
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Introducing the new DoubleClick for Publishers

You may have read previous posts on this blog about Google's ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they've sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks.
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Update on the webinar schedule

We experienced some sound issues when we launched our AdSense Optimization Basics webinar on February 10th. We'd like to apologize to those of you that attended for the inconvenience caused, and let you know that we've rescheduled the event to the same time tomorrow.
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Holiday wishes from the AdSense team

We'd like to wish you a Happy Valentine's Day from all of us on the AdSense team. And if you're following the lunar calendar, we'd also like to wish you a Happy Chinese New Year! Gong Xi Fa Cai! Posted by Dia Muthana - Inside AdSense team
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Thanks for your feedback on the AdSense Product Ideas page

Back in December, we invited you to submit and vote on product ideas for AdSense. Thanks for participating and voicing your opinions! We received over 600 ideas, and now, we'd like to follow up on what we're doing with them.
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More webinars coming your way

We've just published a new webinar schedule for the next month. In our live webinars, we'll highlight changes you can make to your ad implementation in order to maximize your AdSense revenue.
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