Big Blue’s Smarter Marketing Playbook

A London speech by I.B.M.’s Sam Palmisano provides a lessons-learned tutorial that explains the success of the company’s Smarter Planet campaign.

Originally posted here:
Big Blue’s Smarter Marketing Playbook

Tagged as: explains-the-success, london, marketing, palmisano, samuel palmisano, smart-grid, smarter, smarter-planet, success, technology, technology and society