What bing search is all about ??

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Now that Microsoft’s Bing Search has finally hit the streets, as an early preview to the new search engine, what do you think? I’m still not sold on the new search and I’m still finding myself going back to my old ways (Google) of searching the web.

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Microsoft officially announced Bing last week at the All Things Digital conference. The new search engine was to provide us a new way of finding content on the Internet and Microsoft’s hope to trump Google’s old, trusted, and reliable search engine.

Bing is rolling out internally to Microsoft employees worldwide today and will be available to you and your friends in the coming days.

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We spent lots of time listening to you, learning how you use search today and what you’re trying to accomplish with search. We found that search is no longer just a tool for mapping a keyword to a document. If you’re like many people, you’re increasingly using search to help you make decisions: from everyday decisions, like which restaurant to eat at, to complicated decisions, like which digital camera to buy or when to fly and where to stay on your next vacation.

I think the name "Bing" is a great choice.  I like that its easy to discern from the Windows Live, Office Live offerings.  And yes, people now can say things like "go bing it", "i’m binging it now", "bing, here it is".

I’ll be curious how you plan on transitioning users from Live Search to Bing.  What happens to http://www.live.com?  Will be repositioned to tell users about Windows Live, Office Live and other Microsoft "Live" offerings?

Health is one of the most searched topics on the web with 45% of people, across all age groups, using the internet to research health issues spanning topics like wellness and prevention, medical conditions, symptoms of illness, drugs and treatments. However, looking for health information is a challenging task because the average consumer is not a medical expert.

There has been much discussion of real-time search and the premium on immediacy of data that has been created primarily by Twitter. We’ve been watching this phenomenon with great interest, and listening carefully to what consumers really want in this space

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